B-Line
Identity, product design, and website for B-Line, a workplace optimization platform
Year
2021
What I did
Branding
UI/UX
Product design
B-Line is a Canadian tech startup with a facilities management platform for workplace optimization. I worked with B-Line to reposition their branding as a cutting edge service provider across both their products and marketing channels. Identity system work included logo design, brand palette, typography, graphic elements in addition to a new UI components library for their platform. This new design system resulted in an entirely new identity for the business, one that can speak to the innovative space B-Line works in and reenforces their credibility.
"Julie's work is demonstrative of someone who just "gets it." We hired Julie to complete a brand refresh and UI redesign and were blown away by her professionalism, creativity, ability to work with minimal input, and speed. If you have creative work that needs to be done, I can assure you Julie will surpass your expectations and deliver work you'll be excited to put out into the world. Having worked with a number of designers in my career, I can honestly say Julie is the best I've ever worked with, I can't recommend Julie enough."