MentorCruise
A design audit and brand evolution for a mentorship marketplace.
Year
2021
What I did
UI/UX
Branding
Website design
MentorCruise is an education platform that connects aspiring tech workers with industry professionals for long-term mentorship in software engineering, design, business and more.MentorCruise approached me to conduct a design audit on their business to see how we could improve their branding across customer touch points. Together, we reviewed their web platform, social media accounts and existing brand guidelines to examine what design elements were working and what areas could be improved. We determined the old color system needed to go, more comprehensive brand guidelines would and social media templates would benefit their team, and more.
“Working with Julie has been a pleasure. At every step of the way we felt supported. Communication was top-notch. In the end we got a result that was beyond what we expected. The value we've received is immense.”