Marketing website design and builds for WeightWatchers, Dick’s Sporting Goods and Abercrombie. 

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Project Background

While working at Fohr (an influencer marketing agency) I was tasked with designing and building marketing websites to advertise our client's influencer marketing programs.

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Design Objectives

• Brand Consistency: Ensure the website design aligns seamlessly with the brand guidelines provided by each client
• Clear Comprehension: Design a website that delivers information clearly and concisely
• Visual Appeal: Create a visually engaging website that excites influencers to apply and reinforces the opportunity’s credibility through a polished digital experience

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Design Process

• Analysis: Thoroughly reviewed the new brand guidelines to understand the visual elements and positioning that needed to be incorporated into the website
• Visual Design: Created a desktop and mobile design in Figma for internal review outlining ideas for interaction/motion
• Webflow Build: Built out the design in Webflow
• Client Presentation: Presented the live site to the client while highlighting key design features, motion,and the user experience as a whole
• Feedback and Iteration: Collaborated with the client to refine the final product when needed

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Outcome

These websites became a cornerstones for the program's success, effectively funneling thousands of influencer applicants. Taking on both design and development of the websites expedited these project's timelines, led to a pixel perfect final product, and strengthened Fohr’s position as a leader in white-glove influencer marketing services to our clients.

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